Match the items on the right to the items on the left.

What is promotion?	??? Creating a strong and consistent brand identity that differentiates the product. Above-the-line and below-the-line. Events or trade fairs, direct mail, public relations, branding and sales promotion. Business to consumer (B2C). Directly paid, for example TV or newspaper advertising. How the business tells customers that products are available and persuades them to buy. Press releases, sponsorships, donations and participation in charity events. Keep consumers buying the product long-term. Using other promotional methods than TV or newspaper advertising. They encourage consumers to buy products in the short-term. The different ways a business can communicate with its stakeholders Competitions and samplings. It's not easy to target specific consumers cost-effectively. Business to business (B2B). Launch a product to a wide audience.
What are the two types of promotion?	??? Creating a strong and consistent brand identity that differentiates the product. Above-the-line and below-the-line. Events or trade fairs, direct mail, public relations, branding and sales promotion. Business to consumer (B2C). Directly paid, for example TV or newspaper advertising. How the business tells customers that products are available and persuades them to buy. Press releases, sponsorships, donations and participation in charity events. Keep consumers buying the product long-term. Using other promotional methods than TV or newspaper advertising. They encourage consumers to buy products in the short-term. The different ways a business can communicate with its stakeholders Competitions and samplings. It's not easy to target specific consumers cost-effectively. Business to business (B2B). Launch a product to a wide audience.
What is above-the-line promotion?	??? Creating a strong and consistent brand identity that differentiates the product. Above-the-line and below-the-line. Events or trade fairs, direct mail, public relations, branding and sales promotion. Business to consumer (B2C). Directly paid, for example TV or newspaper advertising. How the business tells customers that products are available and persuades them to buy. Press releases, sponsorships, donations and participation in charity events. Keep consumers buying the product long-term. Using other promotional methods than TV or newspaper advertising. They encourage consumers to buy products in the short-term. The different ways a business can communicate with its stakeholders Competitions and samplings. It's not easy to target specific consumers cost-effectively. Business to business (B2B). Launch a product to a wide audience.
What is below-the-line promotion?	??? Creating a strong and consistent brand identity that differentiates the product. Above-the-line and below-the-line. Events or trade fairs, direct mail, public relations, branding and sales promotion. Business to consumer (B2C). Directly paid, for example TV or newspaper advertising. How the business tells customers that products are available and persuades them to buy. Press releases, sponsorships, donations and participation in charity events. Keep consumers buying the product long-term. Using other promotional methods than TV or newspaper advertising. They encourage consumers to buy products in the short-term. The different ways a business can communicate with its stakeholders Competitions and samplings. It's not easy to target specific consumers cost-effectively. Business to business (B2B). Launch a product to a wide audience.
What are the five types of promotional activities?	??? Creating a strong and consistent brand identity that differentiates the product. Above-the-line and below-the-line. Events or trade fairs, direct mail, public relations, branding and sales promotion. Business to consumer (B2C). Directly paid, for example TV or newspaper advertising. How the business tells customers that products are available and persuades them to buy. Press releases, sponsorships, donations and participation in charity events. Keep consumers buying the product long-term. Using other promotional methods than TV or newspaper advertising. They encourage consumers to buy products in the short-term. The different ways a business can communicate with its stakeholders Competitions and samplings. It's not easy to target specific consumers cost-effectively. Business to business (B2B). Launch a product to a wide audience.
What do events and trade fairs help to do?	??? Creating a strong and consistent brand identity that differentiates the product. Above-the-line and below-the-line. Events or trade fairs, direct mail, public relations, branding and sales promotion. Business to consumer (B2C). Directly paid, for example TV or newspaper advertising. How the business tells customers that products are available and persuades them to buy. Press releases, sponsorships, donations and participation in charity events. Keep consumers buying the product long-term. Using other promotional methods than TV or newspaper advertising. They encourage consumers to buy products in the short-term. The different ways a business can communicate with its stakeholders Competitions and samplings. It's not easy to target specific consumers cost-effectively. Business to business (B2B). Launch a product to a wide audience.
What type of activity is an event in the first place?	??? Creating a strong and consistent brand identity that differentiates the product. Above-the-line and below-the-line. Events or trade fairs, direct mail, public relations, branding and sales promotion. Business to consumer (B2C). Directly paid, for example TV or newspaper advertising. How the business tells customers that products are available and persuades them to buy. Press releases, sponsorships, donations and participation in charity events. Keep consumers buying the product long-term. Using other promotional methods than TV or newspaper advertising. They encourage consumers to buy products in the short-term. The different ways a business can communicate with its stakeholders Competitions and samplings. It's not easy to target specific consumers cost-effectively. Business to business (B2B). Launch a product to a wide audience.
What type of activity is a trade fair in the first place?	??? Creating a strong and consistent brand identity that differentiates the product. Above-the-line and below-the-line. Events or trade fairs, direct mail, public relations, branding and sales promotion. Business to consumer (B2C). Directly paid, for example TV or newspaper advertising. How the business tells customers that products are available and persuades them to buy. Press releases, sponsorships, donations and participation in charity events. Keep consumers buying the product long-term. Using other promotional methods than TV or newspaper advertising. They encourage consumers to buy products in the short-term. The different ways a business can communicate with its stakeholders Competitions and samplings. It's not easy to target specific consumers cost-effectively. Business to business (B2B). Launch a product to a wide audience.
What’s the problem with direct mail?	??? Creating a strong and consistent brand identity that differentiates the product. Above-the-line and below-the-line. Events or trade fairs, direct mail, public relations, branding and sales promotion. Business to consumer (B2C). Directly paid, for example TV or newspaper advertising. How the business tells customers that products are available and persuades them to buy. Press releases, sponsorships, donations and participation in charity events. Keep consumers buying the product long-term. Using other promotional methods than TV or newspaper advertising. They encourage consumers to buy products in the short-term. The different ways a business can communicate with its stakeholders Competitions and samplings. It's not easy to target specific consumers cost-effectively. Business to business (B2B). Launch a product to a wide audience.
What does PR include?	??? Creating a strong and consistent brand identity that differentiates the product. Above-the-line and below-the-line. Events or trade fairs, direct mail, public relations, branding and sales promotion. Business to consumer (B2C). Directly paid, for example TV or newspaper advertising. How the business tells customers that products are available and persuades them to buy. Press releases, sponsorships, donations and participation in charity events. Keep consumers buying the product long-term. Using other promotional methods than TV or newspaper advertising. They encourage consumers to buy products in the short-term. The different ways a business can communicate with its stakeholders Competitions and samplings. It's not easy to target specific consumers cost-effectively. Business to business (B2B). Launch a product to a wide audience.
What are typical PR activities?	??? Creating a strong and consistent brand identity that differentiates the product. Above-the-line and below-the-line. Events or trade fairs, direct mail, public relations, branding and sales promotion. Business to consumer (B2C). Directly paid, for example TV or newspaper advertising. How the business tells customers that products are available and persuades them to buy. Press releases, sponsorships, donations and participation in charity events. Keep consumers buying the product long-term. Using other promotional methods than TV or newspaper advertising. They encourage consumers to buy products in the short-term. The different ways a business can communicate with its stakeholders Competitions and samplings. It's not easy to target specific consumers cost-effectively. Business to business (B2B). Launch a product to a wide audience.
What's branding?	??? Creating a strong and consistent brand identity that differentiates the product. Above-the-line and below-the-line. Events or trade fairs, direct mail, public relations, branding and sales promotion. Business to consumer (B2C). Directly paid, for example TV or newspaper advertising. How the business tells customers that products are available and persuades them to buy. Press releases, sponsorships, donations and participation in charity events. Keep consumers buying the product long-term. Using other promotional methods than TV or newspaper advertising. They encourage consumers to buy products in the short-term. The different ways a business can communicate with its stakeholders Competitions and samplings. It's not easy to target specific consumers cost-effectively. Business to business (B2B). Launch a product to a wide audience.
What does branding aim to do?	??? Creating a strong and consistent brand identity that differentiates the product. Above-the-line and below-the-line. Events or trade fairs, direct mail, public relations, branding and sales promotion. Business to consumer (B2C). Directly paid, for example TV or newspaper advertising. How the business tells customers that products are available and persuades them to buy. Press releases, sponsorships, donations and participation in charity events. Keep consumers buying the product long-term. Using other promotional methods than TV or newspaper advertising. They encourage consumers to buy products in the short-term. The different ways a business can communicate with its stakeholders Competitions and samplings. It's not easy to target specific consumers cost-effectively. Business to business (B2B). Launch a product to a wide audience.
What do sales promotions include?	??? Creating a strong and consistent brand identity that differentiates the product. Above-the-line and below-the-line. Events or trade fairs, direct mail, public relations, branding and sales promotion. Business to consumer (B2C). Directly paid, for example TV or newspaper advertising. How the business tells customers that products are available and persuades them to buy. Press releases, sponsorships, donations and participation in charity events. Keep consumers buying the product long-term. Using other promotional methods than TV or newspaper advertising. They encourage consumers to buy products in the short-term. The different ways a business can communicate with its stakeholders Competitions and samplings. It's not easy to target specific consumers cost-effectively. Business to business (B2B). Launch a product to a wide audience.
What's the effect of sales promotions?	??? Creating a strong and consistent brand identity that differentiates the product. Above-the-line and below-the-line. Events or trade fairs, direct mail, public relations, branding and sales promotion. Business to consumer (B2C). Directly paid, for example TV or newspaper advertising. How the business tells customers that products are available and persuades them to buy. Press releases, sponsorships, donations and participation in charity events. Keep consumers buying the product long-term. Using other promotional methods than TV or newspaper advertising. They encourage consumers to buy products in the short-term. The different ways a business can communicate with its stakeholders Competitions and samplings. It's not easy to target specific consumers cost-effectively. Business to business (B2B). Launch a product to a wide audience.