NIVEA - Place

Matching exercise

Match the items on the right to the items on the left.
What does “place” in the marketing mix refer to?
How can businesses make products directly available?
What is the main distribution channel for NIVEA VISAGE Young?
From which two types of outlets do NIVEA VISAGE Young sales come?
Which high street shop is particularly important for the "young-end" market?
What did market research show about around 20% of the younger target market?
What did market research show about the purchasers?
Where are mums more likely to buy the product?
What are NIVEA distribution strategies like?
How do products arrive from European production plants?
Why doesn’t Beiersdorf sell directly to small retailers?
Why doesn’t Beiersdorf sell directly through its website?
Who sells NIVEA products on the Internet?
Who does Beiersdorf use for smaller accounts?