NIVEA - Introduction

Matching exercise

Match the items on the right to the items on the left.
What's NIVEA?
What has Beiersdorf become in the meantime?
What’s Beiersdorf’s aim in the UK?
What does Beiersdorf pride itself on?
What did Beiersdorf's market research programme show?
What did Beiersdorf’s market research programme lead to?
What’s the target market of NIVEA VISAGE Young?
How can the market be developed by market orientation?
How can the market be developed by product orientation?
What are the four Ps of the marketing mix?
When did Beiersdorf launch and re-launch NIVEA VISAGE Young?
How did Beiersdorf optimize the product on re-launch?