| What does IKEA do to meet its vision? | | |
| What is IKEA not willing to sacrifice in creating low prices? | | |
| Why does IKEA price its products low? | | |
| What does “Low price but not at any price” mean? | | |
| How does IKEA supply goods and services to consumers? | | |
| What is the evidence that customers like IKEA’s approach? | | |
| What was IKEA’s turnover in 2006? | | |
| What do consumers usually look at when they go to a retailer? | | |
| What may consumers not be aware of? | | |
| What is the supply chain? | | |
| What does the primary sector include? | | |
| What does the secondary sector include? | | |
| What does the tertiary sector include? | | |
| How does IKEA meet its responsibilities? | | |