IKEA - Introduction 2

Matching exercise

Match the items on the right to the items on the left.
What does IKEA do to meet its vision?
What is IKEA not willing to sacrifice in creating low prices?
Why does IKEA price its products low?
What does “Low price but not at any price” mean?
How does IKEA supply goods and services to consumers?
What is the evidence that customers like IKEA’s approach?
What was IKEA’s turnover in 2006?
What do consumers usually look at when they go to a retailer?
What may consumers not be aware of?
What is the supply chain?
What does the primary sector include?
What does the secondary sector include?
What does the tertiary sector include?
How does IKEA meet its responsibilities?